You must have often wondered why one printed piece of material draws your attention the moment you glance at it, but others fade out. Secrets lie in the thoughtful use of colors that can make or break the visual appeal of your printed pieces. Let's see how smart color choices can transform your printed materials from ordinary to extraordinary. The Power of First Impressions Color shapes the feelings about your material even before one word is read. Indeed, research has it that 90 seconds after a material reaches a reader, and they have made a judgment whether it is of value or not to at least 90%, that value is solely because of the color. In planning the next booklet printing program, remember that colors will evoke emotions in those readers, and lead them through your content. Understanding Color Psychology The blues develop a sense of security and stability, which would be perfect for corporate document use. The red will command the attention and energies- calls to action. It ca...
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